The recent purchase of AOL (NYSE: AOL) by Verizon (NYSE: VZ) left many people scratching their heads. Why would a wireless phone company buy a dying media company? Well, it was to try to muscle into the video and advertising technology, which is extremely marketable and would add $405 million to Verizon's profits. According to CNN, this move is to add to Verizon's 100 million subscription base. However, Facebook and Google own the largest piece of the pie. So even though Verizon is a huge company, it will only have a small part to play for right now, however, there is room to expand the companies influence in this area. "It's all about advertising technology for Verizon. A lot of people -- whether it's cable or Web companies -- want a way to tap into the TV and video advertising market that is shifting to digital," Eric Jackson, managing director with Ironfire Capital, a hedge fund focused on the tech sector said. For more information about Verizon and other technology news click here.